From Type to Logo documenta it immediately became the uniform

it immediately became the uniform of the working class

Welche Werkzeuge und Techniken

Photographs by Isabella Nitto& Luca Baioni Editorial Concept and Layout by Ali Beşikçi Book Design by Bülent Erkmen Pre-press by Barış Akkurt

Architekten und alle Architektur-Interessierten gleichermaßen

From Type to Logo documenta it immediately became the uniformWhen it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start ups and evolving brands put their best foot forward visually? A key branding element used by many of the biggest companies around the world, a logotype revolves around a companys name or initials and features typography as the main design approach. FROM