B Brand. Balance. #01 Freitag fashion design Thomas Macho

Thomas Macho

director of Moderna Museet

This lavishly illustrated book includes an interview between the artist and renowned curator Hamza Walker

which includes the new Design Museum in London and Calvin Klein retail stores

B Brand. Balance. #01 Freitag fashion design Thomas MachoFind more of the B Brand. Balance. series here. In 1993, Markus and Daniel Freitag brothers first created their own brand of recycled products, FREITAG, using tarpaulins, moreinner tubes from bicycles and automobile seatbelts. Freitag brothers have seen commercial success in the global market; yet at the same time, they are in constant pursuit of sustainable business cycle.