Optic: Optical Effects in Graphic Design skateboarding interpretive and designerly approaches to

interpretive and designerly approaches to urbanity

of the New Material Research Laboratory

Plants that can thrive under the most challenging of conditions are becoming more important in ensuring food security in our changing climate

Its 333rd edition lent 226 pages to Emil Ruder

Optic: Optical Effects in Graphic Design skateboarding interpretive and designerly approaches toSome art forms have had more of an impact on the language of graphic design than others, but not many have helped contribute the same dynamism, energy and vitality as Op Art. Graphic designers today are rediscovering the optical art of the 1960s with delight, revelling in its experimentation and unexpected outcomes. It is the purpose of Optic to attempt a survey of optical effects in graphic design and to help distinguish their various forms.