No. 101 Size:50ml Founder & Creative Director of

Founder & Creative Director of Bō

Private Eye is for those who seek sophistication and discretion from early mornings to late evenings

and support from the universe

making it a perfect balance of vitality and comfort

No. 101 Size:50ml Founder & Creative Director ofFrom Fischersund: Inspired by the unruly yet beautiful backyards of Reykjavik, No. 101 captures the essence of our short yet luminous summers, extended by the perpetual daylight. It evokes the aromas and sounds of urban summer life, echoing the heart of the city. And as quickly as summer arrives, it yields to the icy grip of winter. Weathered garden chairs stacked against the wall. A flower pot filled with rain and cigarette butts sits on the uprooted