Antique 1930s Fido Brand Citrus Crate Label 🍎 Orosi Tulare County California new_old_stock_print Think for a moment about

Think for a moment about the sheer physical presence of this thing

Americana collectors chasing the Native American iconography so common on old security paper

the color palette and the deco lettering all sit comfortably in the 1930s

This is not background color

Antique 1930s Fido Brand Citrus Crate Label 🍎 Orosi Tulare County California new_old_stock_print Think for a moment aboutA Worried Eyed Puppy Who Has Waited a Century to Be Pasted to a Box Every so often a sheet of warehouse paper turns out to be a small piece of design history that never got to do its job. This is a genuine, unused FIDO Brand lemon crate label, printed for the Orosi Foothill Citrus Association of Orosi, Tulare County, California, and it has spent the better part of a century in a printer's stack rather than on a wooden lemon box. Everything physical