Vintage La Reina Orange Crate Label Rialto Orange Co San Bernardino California Spanish Señorita Fan Color Lithograph Western Litho American 🍎 graphic_art_1930s as a beautiful small object

as a beautiful small object from the American 1930s — the kind of thing that looks extraordinary framed

and part of what gave the brand its more upscale reputation

It measures 4½ x 4½ inches and comes to you as new old stock — an unused label that never made it onto a box

and registered the whole package as his intellectual property

Vintage La Reina Orange Crate Label Rialto Orange Co San Bernardino California Spanish Señorita Fan Color Lithograph Western Litho American 🍎 graphic_art_1930s as a beautiful small objectWhen Did California Stop Looking Like a Dream and Start Selling One? There's a particular kind of magic that happens when commerce becomes art without meaning to. Somewhere in the early to mid twentieth century, in the orange groves and packing houses of Southern California's Inland Empire, a handful of lithographers and citrus cooperatives accidentally produced some of the most beautiful printed ephemera this country has ever made. They weren't