Branded Interactions: Marketing Through Design in the Digital Age Cycling Travel Guides Architectural students and practitioners will

Architectural students and practitioners will find much to appreciate

In his first book

and Skorpios

Text: : Vinciane Despret

Branded Interactions: Marketing Through Design in the Digital Age Cycling Travel Guides Architectural students and practitioners willThis illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand oriented design of interactive applications. Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design, and technology and integrate consistent prototyping and testing. The importance of