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Although the brand and lures were gaining traction and recognition, being featured in a 1962 LIFE magazine article about Marilyn Monroe brought the breakthrough attention they needed - propelling the company into popularity with US buyers
doi:10.1071/RD08031
Features: EBS Smart Chip, Rattles, Illumination
Baker, who primarily targets paddlefish, turns to bighead carp when conditions allow, using forward-facing sonar to locate the invasive fish in the lakes dark, deep water
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