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Its pricing sits in the mid-tier, offering what many describe as affordable luxury. With strong direct-to-consumer (DTC) e-commerce and retail strategies, the brand maintains control over its narrative and pricing while partnering selectively with global stockists
"As the movement towards more advanced designs of plastics became popular with anglers, the simplistic design of the Lazy Ike is somewhat deceiving," he said
Not surprisingly, you will probably lose cell service the further you progress away from the trailhead
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